Skincare solutions for problem skin
1 in 20 Australians are affected by rosacea and a massive 1 in 3 Australians are affected by eczema at some stage of their lives. Yet there are very little skincare brands tailored to these frustrating and often embarrassing skin concerns. Beaudega offers tailored skincare solutions for people with eczema, rosacea & psoriasis prone skin. Creating science-backed, fragrance-free formulations to clear, calm & protect for more healthy & glowing skin.
Challenging the status quo
Traditional skincare brands have largely focused on female audiences, creating formulations targeted to women’s skin concerns. In contrast men's grooming brands are hyper masculine or youth orientated, irrelevant to modern consumers. We created Beaudega to challenge gender stereotypes with genderless products focused on high quality, evidenced-based formulations.
A note from our founder
I started Beaudega as I’d spent thousands of dollars on sub-par skincare products with little to no benefit. My journey starting a skincare brand was a personal one. In my early 20s I started to experience signs of an irritated skin barrier and was diagnosed with psoriasis and rosacea. Dermatologists offered steroid-based treatments which were helpful short term but are not suitable for long term use. This led me down the path of evidence-backed research to support my skin concerns. I set out to create a skincare brand with a human-centred approach, focused on people's skin concerns like me. Creating products based in science-backed ingredients, focused on protecting and restoring the skin barrier.
